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Projects and Initiatives
Some of the current Tourism related projects are summarised below. For further information about any of these projects please email Economic Development email@example.com or phone +61 7 5581 7267
Gold Coast Dive Attraction
The Gold Coast is one of Australia’s most popular holiday destinations. To remain competitive in an increasingly crowded market place, new and innovative products need to be developed.
The opportunity for Gold Coast to develop an artificial dive attraction was identified with the objective of further enhancing the Gold Coast’s image as a vibrant and unique destination. There is currently no iconic dive wreck on the Gold Coast that attracts visitors and encourages repeat visitation.
In March 2010, Gold Coast Tourism commissioned the development of a Gold Coast Dive Attraction Scoping and Operational Study.The aim of the study was to identify and investigate opportunities to grow dive tourism on the Gold Coast. Recognised as a catalyst project in the Gold Coast and Hinterland Tourism Opportunities Plan (TOP), growing the region’s dive market through a dedicated dive attraction would not only lift the profile of the city, it would also make a contribution towards supporting sustainable tourism growth on the Gold Coast.
A new dive attraction could provide an annual boost to the city’s economy of $12 million and create more than 100 fulltime jobs. It could also bolster the city’s growing adventure tourism market and attract more than 7,000 divers and their friends and family to the Gold Coast each year.
Based on an assessment of locality options, the primary site for a Gold Coast dive attraction is a location south of the Gold Coast Seaway. An alternative site being investigated is situated off Tugun / Currumbin and accessed by the Tweed Bar.
Site monitoring – South of the Seaway
Gold Coast City Council have engaged local consultants, International Coastal Management in partnership with the Griffith Centre for Coastal Management to undertake the monitoring of the site positioned south of the Gold Coast Seaway. The 12 month site study that began in June 2011 will identify the suitability of the location in terms of current, visibility and benthic assessments.
3 month update – south of the Seaway
- currents have been well within safe levels
- turbidity varies but generally ok
- generally sandy bottom with low ripples
Final report on Site Monitoring of South of the Seaway is expected in July 2012
Gold Coast waterways are some of the most pristine in the world and contribute significantly to making the city such a great place to live and visit. The city’s natural and man-made waterways provide direct and indirect benefit to the marine, tourism and development sectors which underpin the local economy. With significant recreational boating, marine industries and tourism activities, the city’s waterways must therefore be carefully planned and managed.
The Gold Coast Marine Destination project aims to diversify the range of marine tourism products and experiences on the Gold Coast (hence encouraging visitors to stay longer and increase their spend). The project also aims to evenly distribute visitors throughout the Broadwater and the Southern Moreton Bay area, and create employment, export and investment opportunities for the city
The Gold Coast Marine Destination Project is overseen by the Destinations, Access and Management Working Group, which is part of the larger Gold Coast Waterways Steering Committee.
Springbrook Tourism Visioning Plan
Council's Economic Development Branch, in partnership with the Natural Areas Management Unit, have completed a visioning plan for Springbrook. The aim of this project is to explore ways to improve the sustainability, viability and success of Springbrook tourism businesses that also celebrates and protects the areas ecological values.
The final plan is available for download in sections:
Part 1 Final Springbrook Visioning Plan
Part 2 Final Springbrook Visioning Plan
Part 3 Final Springbrook Visioning Plan
Part 4 Appendix A Context Analysis Report
Part 5 Appendix A Context Analysis Report part 2
Part 6 Appendix A Context Analysis report part 3
Part 6A Appendix A Context Analysis report part 4
Part 7 Appendix B Community Consultation Report
Gold Coast Adventure Travel Group
Council's Economic Development Branch began working with the local adventure travel industry in 2002. At that time, the city attracted only 54,000 international visitors to backpacker hostels per year. Since then, this has grown by 57 per cent to over 85,000 visitors (Source: Tourism Research Austraila, International Visitor Survey). The Gold Coast's share of the Queensland backpacker and hostel visitor market has also grown from 22 per cent to 29 per cent during this period.
Key initiatives of the Gold Coast Adventure Travel Group for 2011 include:
- cooperative marketing initiatives in leading Australian and international youth and backpacker publications
- activities to increase the perception of the Gold Coast as an adventure and youth destination to all target markets including international student markets
- regular industry development and networking events
- attendance at the World Youth and Student Travel Conference to promote the Gold Coast as an adventure, student and youth destination
For more information: www.adventuregoldcoast.com.au
Gold Coast Food and Wine Trails
Council, through Business GC, has been actively supporting the food and tourism industries and helping to nurture and develop local food producers. Initiatives include the Hinterland and Pacific Food and Wine Trails, where visitors can explore for themselves the city’s diverse range of food and beverage producers.
Please visit the Food and Wine trails website
Gold Coast City Council Business Mentoring and Development Program
In order to continue to develop the Gold Coast’s brand and product offer as a strong and distinctive destination, it is critical to grow the capacity of operators to develop more professional tourism businesses. This will then result in increased visitor numbers, length of stay and expenditure and encourage greater participation in tourism activities on the Gold Coast.
Council has recently completed Business Mentoring and Development Program for Gold Coast Adventure Travel Group (GCATG) and Gold Coast Tourism Members. This project delivered four GCATG and GCT Members mentoring to assist them to create and implement a business plan aimed at growing adventure and youth tourism in their operations.
Please contact firstname.lastname@example.org for further information.
Gold Coast Eco-Efficiency Program
Council engaged tourism and environment management specialists EC3 Global to deliver the Eco-Efficiency Project, which is modelled on others elsewhere in Queensland, Tasmania and the Great Ocean Road. The has now been completed by 25 local tourism businesses. Please find link to the case studies below.
Gold Coast Cultural Festival
A feasibility study is currently underway to develop and establish a major Gold Coast Cultural Festival. The study will include a review of existing cultural events and organisations on the Gold Coast, as well as define the strengths adn weaknesses of the Gold Coast cultural sector and consider the economic, social and environmental benefits of establishing a major cultural festival.
Gold Coast and Hinterland Tourism Opportunity Plan (TOP)
The Gold Coast and Hinterland TOP aims to inform and motivate tourism industry stakeholders to actively pursue tourism investment and infrastructure opportunities by identifying new opportunities and upgrades required to support tourism growth in the region. The TOP has now been finalised following research into tourist demand and supply on the Gold Coast, and after extensive community consultation, and is now available to view on the Tourism QLD website. Please click here to view the TOP.
Please contact email@example.com for further information.